This is Wild North

Wild North isn’t a destination. It’s a way of life.

It’s early mornings on the lake, smoke curling from a campfire and the sound of trees moving in the wind. It’s muddy trails, dock coffee, long summer evenings and pulling on your favourite hoodie when the temperature drops.

It’s also hockey rinks, small towns, road trips, backyard fires and everyday life in the place we call home.

Wild North Lifestyle Co. was founded by Cyndi Pedwell in Flin Flon, Manitoba, in December 2020. What began as an idea for clothing inspired by life in Northern Canada has grown into a brand for people who feel most like themselves outside - or who simply carry a little bit of the North wherever they go.

Our collections are inspired by the boreal forest, lake life, campfires and the strong sense of identity that comes from living in the North. Some designs are quiet and classic. Others have a little more attitude. Every one of them starts with a feeling, memory or moment that people who love this life will recognize.

We create original Wild North designs and decorate our apparel in-house in small batches. That allows us to choose pieces that feel good, pay attention to the details and make clothing that is meant to be worn - not saved for a special occasion.

Wild North is proudly woman-owned, proudly Canadian and deeply rooted in the northern landscape that inspired it.

You don’t have to live in the North to understand the feeling.

You just have to know where you feel most at home.

Pull up a camp chair. You belong here.